Success Stories


IRON HQ is the only cloud-based CRM that lets you manage your dealership anytime, anywhere. Granting you access to a fully robust, cloud-based customer relationship platform, IRON HQ gives you an enterprise planning platform without the risk or cost associated with hardware.

“In less than one year, we’ve seen a 5% increase in our margin management. We’re responding to our customers’ needs faster and more efficiently, and mitigating any risk of pricing mistakes.”

– East coast dealer with one location


IRON Builder is the pricing calculator that ensures the right price-based option, standards, and more. The industry’s flexible pricing configurator, IRON Builder enables online price book distribution, complex configuration capabilities, program management, and lead forwarding services.

“We needed our dealers to have immediate access to up-to-date product and pricing info. The Iron team was able to take our price book data and quickly import it into the IRON Builder configurator. Now our dealers can quote equipment directly from the field, without thumbing through paper books or risking outdated information. We are incredibly pleased with the service.”

– International equipment manufacturer


IRON Guides is the gold standard of equipment evaluation. Trusted by dealers, it is the only source of market information for agricultural, industrial, and outdoor power equipment based on daily sales transactions.

“We have relied on Iron Solutions market value guides for a very many years. We’d be lost without IRON Guides.”

– Canadian finance company


IRON Search allows you to reach millions of farmers throughout the U.S. and Canada. It is the leading destination for selling equipment, allowing you to better remarket your inventory. Only IRON Search is trusted to connect buyers to the equipment of their choice.

“In just three days, we saw a return on our initial investment in subscribing to Within three days, we sold a combine and two heads to a customer in Pennsylvania.”

– Midwest dealer with two locations