IRON HQ is the most flexible marketing and sales automation engine available for equipment dealers 


Our cloud-based customer relationship and enterprise planning platform, powered by NetSuite®, offers an enterprise-wide view of customer activity, equipment, future prospects, and your sales pipeline.
It gives your teams the key customer and equipment data they need to improve the sales process, identify trends and ensure appropriately stocked and visible inventory.

With IRON HQ-CRM, you can price and quote equipment using the integrated IRON Builder pricing tool. This allows you to control your margins on quoted equipment before the transaction, removing errors that can chip away at your profitability.

From any web browser or mobile device, IRON HQ-CRM lets you:
  • Manage customer data to increase satisfaction, retention, and lead generation.
  • Track and manage your marketing activities to recognize trends and understand customer behavior.
  • View real-time analytics through customized dashboards, where you can assess deal margins, forecast sales opportunities, and manage sales goals and plans.
  • Streamline your workflow, with increased visibility at every point.
  • Integrate many existing business systems.

 Why We’re Different

IRON HQ Is The Only Solution For Customer And Equipment Lifecycle Management Available In The Market Today.

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 Case Study:

Read: How an Ag Dealer Merged Its Way into Efficient IRON HQ System