Salford Farm Machinery Joins Other OEMs Utilizing IRON Builder Service for Price Book Distribution To Their Dealer Network
Release date: 10/25/2011
(Franklin, Tennessee – October 25, 2011) – Salford Farm Machinery, a global manufacturer of cutting-edge tillage and seeding equipment, announced today they will be utilizing the popular IRON Builder® service to provide their complete product catalog to authorized dealers across North America, with an eventual plan to launch an online configurator.
IRON Builder is a flexible configurator service that enables electronic price book distribution, complex configuration capabilities, program management and lead forwarding services for light to heavy duty whole goods machinery OEMs. Unlike ordinary product configurators, the IRON Builder service also enables timely and accurate distribution of pricing data to 5,000 equipment dealer locations across North America. It’s part of the IRON Solutions’ suite of products that optimize the marketing, configuration, pricing, quoting, sale and remarketing of new and used agricultural, construction and outdoor power equipment.
Anson Boak, Salford’s Marketing Coordinator states, “We're very excited to offer this service to our dealers. With this integrated price book, configurator and quoting tool online, we will be offering our dealer network the most up-to-date and accurate information, in a format that will make them more confident when quoting Salford equipment. The IRON Builder service has the potential to revolutionize the way we sell equipment.”
Salford joins other leading OEMs utilizing the IRON Builder service, including New Holland, Case IH, Krone, Case Construction, Honey Bee, Bourgault, and others.
For more information on the IRON Builder service, visit www.IRONBuilder.com
About Salford
Salford Farm Machinery Ltd. is a dynamic, growth-orientated manufacturer of cutting-edge tillage and seeding equipment. With Salford's reputation for providing solid performance through innovative design, the company is recognized as a leader in customer service and dealer assistance throughout North America. With production and sales facilities in Iowa, Canada and Russia, Salford has a growing international customer and sales base around the world.
About IRON Solutions, Inc.
IRON Solutions, Inc., www.ironsolutions.com, is the leading source of used and new equipment information and customer and equipment lifecycle management services for the agricultural, industrial and outdoor power equipment industries.
IRON Solutions publishes the Official Guide for farm equipment, the Outdoor Power Equipment Official Guide and the IRON Search Buyers Guide for Farm Equipment. IRON Solutions services include IRON Guides®, IRON HQ®, Enterprise xSellerator™, IRON Builder® and IRON Search®.
The company’s equipment marketing web site, www.ironsearch.com, provides a trusted, global online marketplace for buyers and sellers of used equipment, as well as a targeted audience for agricultural, construction and heartland advertisers. IRON also provides Used Express / JD Max services and powers John Deere’s eValuator system, used exclusively by John Deere dealers across North America. Since 1947, IRON Solutions has been the industry leader in Equipment Market Intelligence® providing services to leading financial, government, OEM and dealer organizations including, Deere & Company, Case IH, New Holland, AGCO, Kubota, Agricredit Acceptance, CNH Capital and USDA.