IRON Solutions Launches SmartSort Scoring on IRONsearch.com
Release date: 5/12/2009
New Site Feature Enhances Results for Equipment Buyers and Sellers
Fenton, Missouri – May 12, 2009 – The used equipment Web site IRONsearch.com now features a new, free tool for users who want more information about potential purchases.
Developed by IRON Solutions, Inc. the SmartSort™ scoring system ranks equipment listings on IRONsearch.com by completeness of description, along with customary categories like equipment price, age and location. SmartSort™ is automatically included on all equipment searches or IRONsearch.com.
“When a user searches for any piece of equipment on IRONsearch.com – a tractor, combine, baler or anything else – the equipment listing with the most information and details will be at the top of the list,” explains Scott Derksen, IRON Solutions Chief Information Officer. “Industry research and our own users show that when searching for equipment, listings with prices, photos and detailed information are viewed more and sell faster.”
The SmartSort™ scoring tool automatically searches listings for descriptive information such as
equipment photos, options, price, location and other details. The more complete the listing, the higher it rates. Results appear automatically during equipment searches on IRONsearch.com. Equipment sellers do not need to purchase any additional software or hardware to have their listings ranked.
“I use
IRONsearch.com to help me extend my reach throughout North America, therefore the display of my equipment on the site is critical to our sales success,” states Bob Downham, owner of D&S Downham, a three-store farm equipment dealership headquartered in Stratford, Ontario. “Having good quality equipment listings starts with an accurate and thorough source of data. In our dealership, we take great diligence to make sure the sales staff
catalog equipment details and our staff inputs this information for all our equipment on IRONsearch.com. Not only does SmartSort
ä enhance the data entry site so we know we have quality listings on the site, SmartSort
ä also helps push our quality listings to the top of the results to sell used trades even faster.”
“For growers, it means better information,” Derksen points out. “For dealers and equipment sellers, it means more sales.”
About IRON Solutions, Inc.
IRON Solutions,
www.ironsolutions.com, is the leading source of Equipment Market Intelligence™ for used agricultural, industrial, and outdoor power equipment. IRON Solutions provides an integrated portfolio of services to manufacturers, dealers, producers and finance companies who want to make business-critical decisions, informed by easily accessible and accurate market information. IRON Solutions publishes the
Official Guides, the trusted source of the gold standard in equipment valuation data, and
www.ironsearch.com, North America’s largest used tractor and equipment Website.