IRON Search® Expands Its Reach Into Construction Market
Release date: 1/18/2012
At the AED 2012 Summit IRON Search announces expansion into the construction market with special offers and show pricing
(National Harbor, MD January 18, 2011) – IRON Search, one of the largest and most effective marketplaces for buying and selling agricultural equipment online, announced this week its expansion into the construction market. AED 2012 Summit attendees will have the opportunity to learn firsthand about IRON Search, receiving special show pricing and an opportunity to earn IRON Bucks, which are cash credits toward IRON Services. There is no better time than now for construction dealers to utilize IRON Search and accelerate their equipment remarketing efforts for 2012.
“The goal is simply to help dealers reach new buyers and sell their inventory faster,” said David Greenberg, IRON Search President.
IRON Search has recently been redesigned with new features, content and service partners for improved user interface and expanded appeal for manufactures, dealers and customers in the construction industry. IRON Search, one of the largest, most trusted remarketing outlets for buying and selling equipment online, reaches 5 million people with 70 million page views each year.
The site’s focus on construction comes on the heels of an exclusive partnership with IronPlanet, a long-time leader in construction equipment auctions. The exclusive partnership with IronPlanet allows IRON Search users to move inventory to IronPlanet for auction with a few, simple clicks. With the site’s built-in social media integration tools, IRONsearch.com clients can now display used equipment listings on their individual Facebook pages. This popular service is also enhanced with a mobile site (m.ironsearch.com).
Advertisers are discovering IRON Search’s unique, high-value audience, its best-in-class advertising technology, and its integrated approach to sponsor content. The site already boasts an impressive roster of advertisers, including John Deere, Case IH, New Holland, Samford Farm Machinery, Michelin, AGCO, Farm Credit Services, BASF, Cargill, Bayer, DuPont, Arctic Cat, Ford Motor Company, Syngenta, Pioneer, CENEX and many others.
“We’re adding new services to build value for our dealer partners and end-user audience on IRONsearch.com,” Greenberg said. “In the past 12 months, IRON Search delivered almost 200,000 leads to dealers and sold $2.1 Billion in equipment, and we see those numbers climbing daily. As one of the leading destinations online for remarketing used equipment, our goal is to keep IRON Search simple, easy and trusted…with the greatest reach in the industry, and more innovations on the way.”
About IRON Solutions, Inc.
IRON Solutions Inc., www.ironsolutions.com, is the leading provider of on-demand business intelligence and technology services for the Agricultural and Construction Equipment Industry.
IRON Solutions' powerful and actionable valuation data, combined with cloud-based, on-demand services, enhance efficiency and profitability for all major segments of the equipment industry, including equipment users, dealers, lenders, insurers, and OEMs.
IRON Solutions operates the largest and most comprehensive used equipment trade value and machine specification data service for North America, IRON Official Guides®, and is trusted as the authority by buyers, sellers and lenders. IRON’s Customer and Equipment Lifecycle Management services, IRON HQ®, and Enterprise xSellerator™, provide dealers with easy-to-use tools and real-time data, designed for increased profitability. IRON’s used equipment remarketing services, IRON Search®, provide dealers and manufacturers with the most efficient online marketplace for selling used equipment. IRON’s new equipment configuration-price-quote (CPQ) solutions, IRON Builder®, deliver greater efficiency and accuracy in between factory and dealer by streamlining an integrated workflow process.
IRON’s services are revolutionary game-changing tools, which add value at every point of the purchase path by integrating market intelligence that delivers increased profitability for manufacturers, buyers and sellers.