Previously, there was no easy option to attach an appraisal to the customer record in IRON HQ. Instead, the appraised unit had to exist as a traded unit, when it may not have been traded at all. In v2011.8, IRON HQ dealers will have the option of appraising customers’ equipment and having this appraisal exist in the customer profile. This introduces powerful knowledge about the customer’s inventory and opens new opportunities for sales and service.

 

Scott Derksen, IRON Solutions’ CIO says, “Consider the potential in knowing what equipment your prospects and customers have on their fields; of any type, make or model, and the ability to search that equipment when a prospect has an interest in a particular model. Knowing what equipment exists in the field can lead to a chain reaction of sales. Imagine a scenario where a prospect for, used unit walks in the door and the unit wanted isn’t available on your lot. You then search your customer’s inventory and find three in the field. Calling those three customers, knowing you have a potential buyer for their trade, can stimulate a three way transaction – a trade up from the desired unit to new, a trade in available, and walk-in prospect looking for something you didn’t even have. At IRON, this is what we think of when we talk about managing the customer AND equipment lifecycle. To be successful in today’s market, dealers need to not only know THEIR inventory but what also their CUSTOMER’S inventory.”


From January 2010 Through August 2011, there were 15 software updates containing over 1,500 new features and 1,300 code improvements released to the community of IRON HQ® users. Every 6 weeks, IRON’s development team releases features and improvements based on guidance from users. Active users appreciate the speed at which the IRON HQ responds to user requests, the majority of which are fulfilled within 2-4 release cycles. We measure our real-time systems availability and performance against Service Level Agreements with customers. And we make compliance with SLAs easy for customers to monitor. On an annual basis, we have maintained over 99.5% availability. The combination of software as a service delivery, short agile release cycles, IRON’s equipment market intelligence and NetSuite’s world-class technology, come together in a service with power, flexibility and speed of innovation that is unmatched. Our peers have recognized this leadership with “Best CRM,” “Best Business Software” and “Best Financial Management Solution” in the 25th & 26th annual Software and Industry Information Association (SIIA) awards.