Cygnus Business Media Signs Alliance with IRON Solutions
Release date: 6/1/2009
Joint marketing and content agreement with leading provider of equipment market intelligence targets 120 billion-dollar construction market
Fort Atkinson, WI and Fenton, MO (June 1, 2009) – Cygnus Business Media, a leading diversified business-to-business media company, announced today it has signed an agreement with IRON Solutions, Inc. to jointly offer co-marketed programs targeted to the construction and outdoor power equipment markets. IRON Solutions, Inc. is the leading provider of data, software and solutions to the 120 billion dollar farm and construction industry. Cygnus Business Media’s Construction Equipment Group reaches a readership of nearly 800,000 owners and managers of heavy construction equipment, national and international equipment manufacturers, professional contractors, construction equipment dealers, product distributors, rental companies, CEOs, presidents, planning executives and other key people in the construction industry.
“IRON Solutions has a world class technological infrastructure of systems, applications and services that will provide excellent sales and lead generation opportunities for many of our vertical markets beginning with Construction,” says Cygnus Brand Director Kris Flitcroft. “We are working together on a product launch that will immediately benefit our customers through our audited print and combined online digital assets.”
IRON Solutions’ data and services are currently used extensively by more than 4000 customers including farm, outdoor power and construction equipment manufacturers, dealers, leading auctioneers, and many financial institutions, insurers and government agencies. IRON Solutions owns IRONsearch.com, the industry-leading equipment inventory and search engine, receiving over a quarter million unique visits each month from professionals interested in selling, buying or researching construction, agriculture and landscape equipment. IRONsearch.com boasts more than 60,000 new and used equipment listings and integrates to the IRON HQ, IRON Builder, and IRON Guide product lines providing a comprehensive equipment marketing and sales solution.
“Through past downturns of the industry, the profitability of all parts of the value chain has been determined by how well used equipment was managed,” says Scott Derksen, IRON Solutions’ Chief Information Officer. “We continue to leverage our resources together with businesses that keep the used equipment market moving. This first phase of our alliance with Cygnus Business Media will provide both new and used equipment sellers in all parts of the value chain with a massive distribution channel that includes http://www.ForConstructionPros.com as well as the most respected BPA-audited publications in the construction world.”
About Cygnus Business Media
Cygnus Business Media is an internationally-recognized business-to-business media company. Its diverse portfolio serves 14 market categories with print and interactive products, and live events. Through its media, the company reaches more than 1.5 million print subscribers, nearly 1 million industry professionals via its Custom Marketing services group, and attracts 2 million unique visitors to its websites monthly.
Cygnus Business Media provides comprehensive, integrated advertising and marketing programs for some of the world’s strongest business-to-business brands. For more information, visit http://www.cygnusb2b.com.
About IRON Solutions, Inc.
IRON Solutions, http://
www.ironsolutions.com, is the leading source of Equipment Market Intelligence™ for used agricultural, industrial, and outdoor power equipment. IRON Solutions provides an integrated portfolio of services to manufacturers, dealers, producers and finance companies who want to make business-critical decisions, informed by easily accessible and accurate market information. IRON Solutions publishes the Official Guides, the trusted source of the gold standard in equipment valuation data, and http://
www.ironsearch.com, North America’s largest used tractor and equipment Website.