Do you know where to find your audience?

IRON Search attracts buyers and sellers from every corner of the U.S. and Canada and our average user is affluent, educated and computer-savvy. Although IRON Search has a strong agricultural presence, we're also a premiere online marketplace for those in the industrial/construction and outdoor power equipment industries. By placing your marketing message on IRONsearch.com, your marketing dollar will go further as you can reach your target audinece based on their demographics and equipment selections -- a much better alternative to placing costly blind ads in other channels.

The visitors who makeup the sellers and buyers on the IRON Search website are:
  • 92% male
  • 73% have at least some college
  • 62% are married and 32% have children still at home
  • 61% have a household income of $50,000 or above
  • 61% are ages of 35 to 54
  • 59% are home owners
(This data provided by FarmMarket iD.)

If your company is looking to target agricultural, industrial and outdoor power equipment consumers, IRON Search offers one of the most concentrated online resources for reaching that audience. Thousands of farmers and other agricultural businesses visit IRON Search every day. In fact, 57% of users who search our agricultural listings own and operate their own farms.