IRON Solutions announces new integration to the Basic Software Dealer Management System

Release date: June 2015

IRON Solutions® the creator of IRON HQ®, has partnered with Basic Software to create integration to Basic’s dealer management system.

Franklin, TN,– IRON Solutions, the creator of IRON HQ announces today the launch of 2-way integration between Basic Software Dealer Management System, and its own IRON HQ web-based quote and account management system .

Now dealers using Basic Software Systems can benefit from a sync of customer and inventory data back and forth from Basic Software and the IRON HQ® system.

This new integration will help these dealers to be even more productive by eliminating the need to enter data into two systems. “We’re always developing new ways to make our customers more effective and profitable.  We believe that with this integration between Basic Software and IRON HQ, we’re taking another significant step toward assisting our customers in the market” said Mark Rusch, Director of Sales and Marketing at Iron Solutions.
IRON HQ® is the leading quote and account management system tailored for the equipment industry. The service integrates customer relationship management, marketing, lead management, inventory management, whole goods quoting, appraisal and sales order management. IRON HQ is a customer engagement system for dealers who want to;

  • Connect teams and locations with key customer and equipment data
  • Control marginson quoted equipment and trade-ins
  • Profit from and manage customer profile datato generate leads and create more sales
  • Forecast sales more accuratelyand manage your plans with real-time information in dashboards


About Basic Software Systems

In 1979, Basic Software Systems had a vision to enhance the technology available for dealers across the country and to provide an integrated solution for them. The outdoor power, agriculture, and construction industries have expanded its growth over the past several decades. The resources that Basic Software Systems has readily available has allowed dealers to grow in size, increase their productivity, and add efficiency within their business, as they rely on Basic Software Systems’ products to manage their dealerships with a hands-on perspective. The tools that Basic Software Systems provide dealers are equally supported by devoted teams within their company. With over 36 years of dealership experience, Basic Software Systems understands your industry, your business, and the challenges you face every day.

For more information, contact Basic Software Systems:
800-252-4476 |

About Iron Solutions

IRON Solutions provides market intelligence and a suite of integrated, cloud-based enterprise services that drive efficiency to increase returns on investment for agricultural retailers, growers and agronomic advisors. IRON Solutions is a leading supplier of agricultural and construction equipment valuation and financial risk management information through half a century of providing this information via its IRON Guides and services. IRON’s services include IRON HQ®, IRON Builder®, IRON Guides®, IRON Vector®, and IRON Search®, a marketplace for buyers and sellers of agricultural and construction equipment. Headquartered in the U.S. with offices in Canada, IRON Solutions provides services to manufacturers and their finance companies, dealer networks, insurance, finance and government customers. The IRON Solutions headquarters is located at 660 Bakers Bridge Avenue, Suite 200, Franklin, TN 37067-6567.

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