IRON Guides Now Feature Mahindra Tractor Data



IRON Guides Now Feature Mahindra Tractor Data


FRANKLIN, Tennessee, August 14, 2013 — IRON Guides from Iron Solutions, the premier source of market information for agricultural, industrial, and outdoor power equipment, will now include valuations and specifications for Mahindra tractors, the top-selling tractor in the world.

Beginning with the September 2013 updates to the print and digital versions of the IRON Guides, valuations and data for Mahindra tractor models since 2003 will be included. Dealers, lenders, and producers will be able to leverage the information in their sales, trade-in, and financing decisions.

IRON Guides valuations are based on daily collection of sales transaction data, providing values for all options. IRON Guides analyze the prices of actual sales transactions in light of base specifications, options, and adjustments for condition and hours of use. That provides far more than just an average of retail price listings, enabling valuations that account for the many factors involved in equipment sales.

“Mahindra’s inclusion in IRON Guides will create a quick and simple source for our dealers and customers to research Mahindra tractors and make it easier for them to do business,” said Cleo Franklin, Vice President, Marketing and Strategic Planning, Mahindra USA. “This enhancement adds value to the overall Mahindra brand experience.”

“IRON Guides provide information you need to ensure an appraisal is accurate,” said Dallas Blome, Guides Vice President for Iron Solutions. “We make it easy for dealers to track trends in their markets, avoiding over-investment in inventory and reducing write-downs. The IRON Guides continue to be the preferred sales tool for the knowledgeable professional dealer sales force, providing an independent, trusted third-party resource for establishing trade-in values.”

“As the fastest-growing tractor company in North America, we are continuing to grow our dealer base and customer base, so it is important for us to have our data and our values in the IRON Guides,” said Mac Payne, Director of Dealer and Product Development for Mahindra USA. “There is a real benefit for our dealers and for the lenders in the marketplace to have reliable values available for used tractors.”

For more than half a century, IRON Guides have been delivering the most accurate and current sales data available, showing current selling prices, values, and factory F.O.B. pricing. Sales data is validated and endorsed by skilled analysts and cross-referenced between dealer and factory sales prices.

The data also provides a solid foundation for other Iron Solutions products, such as the IRON Search online equipment marketplace, IRON Vector web-based equipment data trend application, IRON HQ-CRM marketing and sales automation engine for dealers, and the IRON ERP enterprise resource planning platform.

About Iron Solutions

Iron Solutions provides data, intelligence, and technology tools that drive dealer and producer profitability. Iron Solutions knows agricultural and construction data better than anyone else, through half a century as the leading source of this information via its IRON Guides and The Iron Solutions corporate headquarters is located at 660 Bakers Bridge Avenue, Suite 200, Franklin, TN 37067-6567.  For more information about the company, visit

About Mahindra USA

Mahindra USA (MUSA) is part of the US $ 16.2 billion Mahindra Group’s Automotive and Farm Sector – the number one selling tractor company in the world, based on volumes and the only tractor manufacturer in the world to win the industry’s top two quality awards – the Deming Application Prize and the Japan Quality Medal, care of Union of Japanese Scientists and Engineers.  Houston, Texas based Mahindra USA (MUSA) is a wholly owned subsidiary of Mahindra & Mahindra Ltd. and began selling tractors in the USA in 1994. MUSA has since grown rapidly due to high customer satisfaction levels and strong customer referrals. Mahindra USA has four distribution points in North America to help meet the needs of its customers and the growing demand for its products. Mahindra’s professional-grade tractors range from 22 HP – 100 HP and include the revolutionary new Max series tractors.  The Mahindra Max 22 and Max 25 are the first real tractors in the sub-compact market and feature true tractor performance and capabilities. The Mahindra Max 22 and Max 25 are joined by the industry’s first mid-compact tractor, the Mahindra Max 28 XL, which has compact tractor performance and versatility in a near compact tractor size. All Mahindra Tractors are built with heavy-duty components that allow them to outperform other tractors in their class and are designed to provide consumers with the ability to push more, pull more and lift more, so they can do more, in less time.  To learn more about Mahindra USA, please visit

About The Mahindra Group

The Mahindra Group focuses on enabling people to rise through solutions that power mobility, drive rural prosperity, enhance urban lifestyles and increase business efficiency. A USD 16.2 billion multinational group based in Mumbai, India, Mahindra employs more than 155,000 people in over 100 countries. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, after-market, information technology and vacation ownership. In addition, Mahindra enjoys a strong presence in the agribusiness, aerospace, components, consulting services, defense, energy, financial services, industrial equipment, logistics, real estate, retail, steel, commercial vehicles and two wheeler industries. In 2012, Mahindra featured on the Forbes Global 2000 list, a listing of the biggest and most powerful listed companies in the world. In 2013, the Mahindra Group received the Financial Times ‘Boldness in Business’ Award in the ‘Emerging Markets’ category. Learn more at



Kevin Tanzillo

Iron Solutions


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